Marketplace

There is less financial risk in launching a marketplace. And, since you don’t take on any inventory, you can add new sellers quickly and with little risk.

A marketplace platform enables sellers to manage their products/or services on your site in a self-serve manner. It requires very little oversight on your part. Allowing the seller to manage the aspects of inventory, pricing, logistics, etc means less resource investment, saving both money and time.

Because you aren’t investing in inventory, a marketplace allows both you and a seller to test which products are gaining traction. It is then easier to determine what, if any, products you want to take an inventory position on.

A marketplace allows you to expand beyond your core business quickly. This helps reduce the risk of market volatility for specific categories.