Marketplace Analysis and Strategy
No one marketplace fits all. We will work with you to determine the strategy that best aligns with your goals.
Experience Driven Business StrategyYour marketplace goals are unique to you. Whether you are looking to decrease inventory, expand into new markets, or offer different services, we have a broad range of experience to make sure your strategy is successful.
Go ToIt is critical to not disrupt your existing business when launching your new marketplace. We will build a plan that helps manage both.
Merging Distribution and MarketplaceIntegrating a marketplace into your existing ecommerce distribution model requires planning. We have helped some of the biggest online distributors in their market seamlessly integrate their new marketplace into their existing environment.
Marketplace Management Guidance and ManagementOne of the key benefits of launching a marketplace is that you can manage one with fewer resources than a traditional ecommerce model. We use best practices to ensure your marketplace runs efficiently with little intervention.
ResourceWhile running a marketplace doesn’t require a lot of resources, having a core team in place is important. We will work with you to determine the headcount required to efficiently run this part of your business
Technology Option - Build vs BuyWhile there are many marketplace platforms out there, your unique business need might require a more custom approach. By understanding your specific goals, we can help determine if an off-the-shelf option will work.
Global and Regional NeedsSelling beyond the US poses a unique set of challenges. Whether it is taxes, tariffs, compliance or other region-specific challenges, we have the expertise to help work through them all.
Integration, and Marketing
Just having a good marketplace strategy isn’t enough. Your marketplace needs to fit your style. And people need to find it. We can help.
Experienced Marketplace Designers Leading the ProjectWith years of UI/UX experience, our designers help bridge any gaps between your existing web-site and your new marketplace. This ensures your customers have a consistent experience.
Headless ecommerceOur design strategy ensures you aren’t locked in to any one look and feel. We allow you the flexibility to mix and match the capabilities as well as the look and feel of your marketplace, based on existing needs.
Product OptimizationThere are multiple strategies you can employ when launching a marketplace. Whether you want to drive competition amongst different sellers or completely enter new markets. We can help identify the best way populate what is sold on your marketplace
Target, Engage and Convert CustomersWe will develop strategies to help your marketplace find new customers. We can help build demand generation campaigns based on the customer you want to target. Utilizing best in class marketing tools, we will ensure you are driving new traffic to your marketplace.
Marketing Landing PagesSimply attracting new customers isn’t enough. It is critical you are driving them to pages that resonate. We will design and develop marketing pages that are engaging and easily help a customer understand the value your new marketplace provides.
SEO/SEM AnalyticsWe can help determine how to best structure pages within your marketplace to ensure search engines find and index them quickly. And we can complement your SEO strategy with search campaigns that ensure your most relevant pages compete with your competition.
Content DevelopmentDriving traffic to your site might require more than great products. Helping customers research products on your site will ensure repeat visits leading to more sales. We can help supplement existing content on your site. We can also help build a content calendar that can be used in blogs, advertising campaigns or social media.
Customer Relationship ManagementCustomers are your life blood. Repeat customers sustain that life. We will design and develop tools to help you find and maintain happy and loyal customers.
Marketplace Software Development and Systems Integration
Driving traffic to your site might require more than great products. Helping customers research products on your site will ensure repeat visits leading to more sales. We can help supplement existing content on your site. We can also help build a content calendar that can be used in blogs, advertising campaigns or social media.
Software and System Integration
Whether you are wanting to integrate an off the shelf marketplace in to your existing ecommerce environment or build your own, we have the experienced product developers to implement it the right way.
ERP IntegrationWe will easily and seamlessly ensure we integrate with any existing ERP platform you currently use.
Mobile and App Supported Front EndOur team will ensure the customer experience is consistent in a mobile environment and can integrate in to your existing apps. Want to build an app? We can help.
Experienced Marketplace DevelopersOur team of software developers have experience integrating with existing marketplace platforms as well as custom design and development based on your unique requirements.
Seller Dashboards and Order Management Process
Sellers in your marketplace need to have real time access to their business on your site. We can develop the dashboards to provide real time analytics. Additionally, we will provide the tools that make it easy for a seller to manage products, pricing, and inventory all from a single portal.
Support andWe can customize a support solution that you require. This can include supporting the platform we implement for you along with supporting the sellers who participate in your marketplace.
CustomWant to give your customer a more custom experience. We can build unique tools such as product configurators, product selectors and other tools enabling your customer to truly find what they need on your site.
Analytics, Payment, Shipping, Sales Tax IntegrationWe don’t want to re-invent the wheel. We integrate with most existing software to ensure there is no disruption to how you are currently managing your payments and order fulfillment.
Onboarding and Management
Without a wide range of sellers, your marketplace can’t succeed. Let us take the burden of finding new sellers away from you.
Manage Seller Application ProcessYou want to control who sells on your marketplace. We will develop an application process that makes it easy for potential new sellers to apply to participate. We will also provide tools to help you quickly determine who is a good fit without needing to spend your time with long background checks.
Seller RecruitmentBuild it and they will come. Unfortunately, it isn’t’ always that easy. We have a proven model for recruiting new sellers to your marketplace. Whether you have an already established ecommerce business or trying to grow, we will find the sellers who will have the most success. Once we understand your goals, we will identify and recruit new successful sellers to your marketplace.
Seller On-BoardingOnce you have the sellers, you shouldn’t have to spend time getting them on to your site. We will work within your existing infrastructure and automate how sellers get their products on your site. We will build the processes and tools to limit the amount of resources you need to dedicate to your marketplace.
Seller Training and SupportYou want to do more than just add sellers to your site. We will build the training regimen to ensure sellers understand what they need to do to sell on your site. Additionally, we will work with sellers on an on-going basis utilizing analytics to help them be more successful selling on your marketplace.
Merchandising and AdvertisingYour site is valuable. You should optimize what you promote. Through analytics, we can help you determine what brands and products will get the biggest return based on site placement. Additionally, we have experience creating advertising programs, where sellers will pay to get better placement on your site.
Customer ServiceNot sure how to handle new customer service inquiries? We can supplement your existing customer service resources by providing quality customer service to your marketplace customers.