Worried About Brand Protection After Launching a Marketplace? Here’s Why You Shouldn’t Be.

Brand protection is one of the main concerns many business owners have when considering whether or not to launch their own marketplace. They worry that having outside sellers on their website can damage their reputation with customers by providing poor customer service, selling products that don’t make sense for their site, and by participating in malicious activities.

Protecting one’s brand is important, but putting too much stock into this worry can be detrimental because it can prevent companies from launching a marketplace sooner. Those who already have a marketplace can feel so pressured to protect their brand that they end up conducting their marketplaces rigidly, preventing it from being as successful as it could be.

What many companies don’t realize is that the marketplace owner has the power and the tools necessary to prevent any damage to their reputation. When a company runs a marketplace, it can:

  • Vet, approve or deny all sellers that apply to be part of marketplace
  • Approve or deny products that sellers want to sell on their site
  • Monitor seller performance in the platform and give sellers feedback on how to be more successful on their marketplace
  • Shut a seller's shop down at the click of a button if the seller is participating in malicious or negligent activity (which isn't likely since these sellers are pre-vetted)
  • End the relationship with any seller at any time for any reason with no legal

Distributors who understand these protections and allow their marketplaces to take off will see tremendous benefits that increase the valuation of their company, improve customer loyalty and expand product selection without having to invest in additional inventory or warehouse space.

Have more questions? Get in touch with a MarketPush expert to see a marketplace in action or discuss how to help your company embrace the future of e-commerce. Email us at sales@marketpush.com.