It also provides a less risky way to test new categories and products on your website without worrying about inventory clogging up your warehouse space.
You’re probably thinking, “I can see how those benefits would drive growth, but I don’t understand exactly how a marketplace would work for my customers.” The short answer is “seamlessly,” but let’s walk through it to give you the full picture.
Take a look at our fictitious distributor, Tectric. Tectric is a traditional distributor with an e-commerce model customers are used to.