Challenge No. 1: Meeting customer expectations
Satisfying customers has always been a top priority, but covid has turned that into a moving target. No one doubts that the pandemic has fundamentally changed the way business is conducted. E-commerce B2B shopping has accelerated, partly in response to a growing aversion to in-person shopping. In turn, the prevalence of online shopping has raised the bar on shipping practices. Customers expect to receive products fast with rare exceptions. Today’s shopping experiences must be efficient or customers will look elsewhere.
How a marketplace helps
For distributors, a marketplace empowers them to significantly increase product offerings without investing in additional inventory. All of these products get sold using the preferred method: e-commerce. A marketplace also provides a one-stop shop with the promise of simple, quick and on-the-go purchasing. Finally, you can meet the high bar for shipping expectations because, as a marketplace operator, you can set shipping standards for your suppliers.